Buku ini membahas tentang: Bab 1. Hospital Marketing Is a Must, Not An Option Bab 2. Strategic Marketing: Internal Analysis Bab 3. Strategis Marketing: Competitive Landcape Bab 4. "7P" Marketing Mix Bab 5. Aggressive Marketing Strategy Bab 6. Marketing Value Bab 7. Relationship Marketing Bab 8. Hospital Digital Marketing