Buku Hospital Strategic Marketing: Kiat Praktis Pemasaran Rumah Sakit

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Buku ini membahas tentang:
Bab 1. Hospital Marketing Is a Must, Not An Option
Bab 2. Strategic Marketing: Internal Analysis
Bab 3. Strategis Marketing: Competitive Landcape
Bab 4. "7P" Marketing Mix
Bab 5. Aggressive Marketing Strategy
Bab 6. Marketing Value
Bab 7. Relationship Marketing
Bab 8. Hospital Digital Marketing

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Detail Information

Series Title

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Call Number

362.1068 Muh h

Publisher

Bandung : Refika Aditama., 2023

Collation

xvi, 148 hlm. ; bibl ; ilus ; 17 x 25 cm

Language

Indonesia

ISBN/ISSN

978-623-8423-00-2

Classification

362.1068

Content Type

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Media Type

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Carrier Type

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Edition

Cetakan Kesatu

Subject(s)

Marketing - Hospital

Specific Detail Info

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Statement of Responsibility

PROF.DR. Muhardi, S.E., M.SI.; Albert Hendarta, DR., M.P.H.; Wilma Hannie Daniel, DR., M.K.M.; Johannes Kristiaji Hendarta, S.T.

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