Health Care and Social Media Marketing: As Strategy, Tactic for Better Healthy Behavior

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Health Care and Social Media Marketing: As Strategy, Tactic for Better Healthy Behavior

Supriyanto, Stefanus - Personal Name; Widati, Sri - Personal Name;

Buku ini membahas tentang :
Bab 1. Paradigma Pemasaran Kesehatan
Bab 2. Konsep Pemasaran
Bab 3. Teori Pesamasaran Kesehatan
Bab 4. Perubahan Perilaku Sehat (Healthy Change Behaviors)
Bab 5. Behavior Value Marketing (Health Share Marketing)
Bab 6. Pemasaran Kesehatan Hulu (Upstream Health Marketing)
Bab 7. Pemasaran Kesehatan Hilir Downstream Health Marketing
Bab 8. Social Media Marketing
Bab 9. Integrated Marketing Communication (Komunikasi Pemasaran Terpadu)
Bab 10. Riset Pemasaran Kesehatan

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Detail Information

Series Title: -
Call Number: 362.1 Sup h
Publisher: Sidoarjo : Zifatama Jawara., 2023
Collation: x, 339 hlm. ; bibl ; ilus. ; 15,5 x 23 cm.
Language: Indonesia
ISBN/ISSN: 978-623-8222-04-9
Classification: 362.1
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Sosial Media-Marketing
Health Care
Specific Detail Info: -
Statement of Responsibility: Stefanus Supriyanto; Sri Widati

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